What is content writing about? How can you use it to your advantage for affiliate marketing? Those are the two main questions everybody wants to know. The short answer is about giving value.
What is Content Writing About ?
Let’s start with the main definition as laid out by the Content Marketing Institution (yes there is an institution for this) they state ” Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” There are a few key take aways just from the definition. The first and most important one is giving value. This has to be value that is relevant to your target audience and relating to what that target audience is looking for.
Why Is Content Writing Important ?
Why is content writing important ? For starters, Let’s look at job and income opportunities. Websites run on content and if you can produce great content you can make an exceptional living. Not only could you have your own website, but there are numerous outsourcing opportunities from web owners and businesses looking for fresh new value oriented content. The internet today is vastly different from just 20 years old. There are 5 and 6 figure opportunities everywhere, that afford the average person to easily retire and work from home. The best part content writing is not only multi faceted and evergreen meaning always in demand, it can be run as a legitimate business.
Some Content Writing Examples.
Once you figure out how to do quality content writing you will never run out of options to making money online. The possibilities are literally endless.
One of the best examples is what you are reading right now. This article is a prime example of content writing. You did a search on “what content writing is” and you ended up on this website. The aim of this article is to give you value on what you were searching for. The other aim in content writing from an affiliate’s point of view is to direct your target audience towards what you are promoting or in this case recommending. What I am recommending is a top-notch platform that will teach and guide you on exactly how to create content and start a website of your own.
Another example of content writing is the use of infographics this type of content writing is very popular right now because of social media. They are basically long, vertical graphics that can contain anything from stats, charts to graphs and any other useful information to the reader pertaining to a specific topic. This is a great form of content marketing. Look at the below image..that is an info graphic. Easy to set up and design with sites such as canva.com or adobe photoshop. If you wanted to outsource you could pay a designer. Bring Your Idea – We’ll Handle The Rest! Start, Run, & Grow Your Business – Freelancers At Your Service.
Once you have your info graphic designed and laid out, the next step is social media. Pinterest is an excellent venue based on visual appeal, you can add a description or a call to action and pin it to your board or the board of anybody your following. Almost instant marketing. Another visual media platform is Instagram.
Traditional Advertising vs. Marketing by Content Writing
This section could very well be an article in itself but I will briefly describe the differences.In order for this to make some sense you have to understand the customer buying cycle.
- Awareness – easy the buyers needs something. Buyer starts looking for ways to get what they need or want.
- Research – Buyer finds what they want to get and starts the process of researching for different brands, also in this phase customer digs even deeper and wants to learn what features the item or even service offers them. In a nutshell buyers wants to know how it benefits them. ( Understand this and you will go far )
- Consideration – In this step the customer starts to compare and get different opinions. They want the highest quality and biggest bang for their buck.
- Purchasing – Customer makes a decision and purchases.
Traditional marketing or advertising only focuses on research and consideration and yes that still works, but if you only rely on the traditional way of advertising you are leaving money on the table. Content writing for content marketing taps into the first two stages of the buying process by raising awareness of solutions and educating customers about a product they may have never considered before. Traditional advertising does not focus on awareness or educating. Customers will find your content and if they find value in it chances are they will end up purchasing whatever it is you are recommending. Notice again I said recommending not selling! Why? Because, content marketing you are giving them value without a high pressured sales pitch. That is also the fastest way to build trust, which can and does lead to customer retention. If a customer or consumer trusts the brand or your authority in a given niche they will be loyal to that brand or authority. Proven fact.
My final thoughts on this, content writing is a viable,legitimate way to make money online and it is sustainable and passive. What you can write and create now can pay you dividends well into the future, if done right.
The return on investment can be phenomenal if executed correctly. I don’t spend a dime on my own content marketing, or even that much time really. I would say 95% of the success and income I have experienced with content marketing is from the articles and reviews I’ve written. It sure beats a nine to five job with a boss looking over your shoulder.
If you would like to learn more on how all this works and the steps to succeed with your own website then click on the button below titled YES, I WANT THIS… See you at the top.
Cathy Retiree Super Affiliate